In this edition, we speak with Asier Aguilar and Alejandro García about the role of executive production in television and series, as well as the changes that have transformed the audiovisual industry across broadcast television, streaming platforms, and evolving audience habits.
This episode explores the development and sale of content for networks and platforms, the technological evolution of television, series production for different markets, audience metrics and analytics, and the creative and economic challenges executive producers face today. It also examines how Colombia has become a strategic destination for international productions thanks to audiovisual incentives and the growth of the local industry.